Pay Per Click is the way of online advertising to generate clicks to your website. It is also to buying visits, rather than “earn” those visits organically. PPC is also known as the search engine advertising, in which advertisers to pay a fee each time their ad is clicked.

When someone searches a keyword related to their business, the search engine allows the advertisers to bid for the ad placement through the paid links. For example, if you bid on a keyword “Digital Marketing Services,” your ad is might show up on the very top spot on the Google SERP.

It is used to increase sales, generate leads and promoting brand awareness. Pay-Per-Click marketing is good for everyone such as searchers, advertisers and search engines.

Types of PPC

Text Ads

Text ads appear above the organic
lists in the SERPs. The search engine will appear on the right or bottom of the
organic listing, depending on the cost of advertising.

Google Ad Words has the largest market share of these ads, but Yahoo and
Bing also have their advertising sites. These ads are easily tracked, simple,
elegant, measured and managed.

Remarketing

Remarketing is one of the processes of displaying an ad based on the user’s
history. These ads are combining both Search and Display to an extent. Remarketing is a
perfect way to enhance your brand recognition and awareness.

At the same time, this strategy is a particularly cost-effective way to
develop your sales conversions because you are reaching out to customers who
are having already expressed interest in your products or else services.

Display Ads

Display ads are one of the online advertising on
websites or apps or social media platform (Facebook, Instagram, Twitter, etc.)
through banners (graphic or text) or other ad formats made of video, and audio.

The primary purpose of display ads is to deliver standard advertisements and
brand messages to site visitors. Display ads can come in a variety of different
forms, but it’s necessary, it revolves around the same principle.